I'm Erika Kodama, a product designer based in San Francisco with over five years of experience in fintech.
I've led design on products used by millions of workers, including savings tools, earnings features, tip payout systems, and complex onboarding flows. The work is usually complicated under the hood. My job is making sure it doesn't feel that way to the person using it.
I'm most useful when I'm in the problem early, partnering with product, engineering, and compliance to define what we're solving before we get to how. I care about edge cases, failure states, and the moments where users get stuck.
Outside of work I teach Pilates. It's taught me how to guide people clearly, give feedback that actually lands, and build toward something incrementally. That mindset shows up in how I design.
AI & my design practice
AI is part of my process at every stage, not something I reach for occasionally.
The most distinctive thing I've been doing is using Claude Code to pull directly from our GitHub repos and generate production-accurate screens in Figma. Instead of designing against a static component library, I work with what's actually in the codebase. It surfaces constraints early and keeps design and engineering in sync.
Day to day, I use AI to synthesize research, pressure-test decisions, write microcopy, and draft documentation. It handles the mechanical work so I can focus on judgment and craft.
I'm actively looking to move from using AI in my process to designing the AI experiences themselves. That's what's next for me.
Career path
Product Designer @ Branch
Apr 2022 – Present
UX Designer @ Core Digital Media for Rocket Mortgage
Mar 2021 – Apr 2022
Product Designer and Strategist @ Moken Group
Jan 2021 – Jul 2021
UX Designer @ Stanford Center for Health Education – Digital MEdIC
Jun 2020 – Sep 2020
UX/UI Design Fellow @ UCSB Center for Mindfulness and Human Potential
Jun 2019 – May 2020
Education
B.A. in Art @ University of California, Santa Barbara
Designlab: UX Academy
General Assembly: Visual Design
